14:48"Unread Bestsellers”:
Bestsellers have gained such great popularity that it has sometimes become fashionable to purchase them. Critics have pointed out that just because a book is purchased doesn’t mean it will be read. The rising length of bestsellers may mean that more of them are simply becoming bookshelf decor. In 1985 members of the staff of The New Republic placed coupons redeemable for cash inside Strobe Talbott’s “Deadly Gambits: The Reagan Administration and the Stalemate in Nuclear Arms Control” and none of them were sent in.[13]" — Wikipedia “Bestseller”